Free tools
Free marketing tools
A growing set of practical calculators and checkers for paid ads, SEO, analytics and growth. Every tool runs entirely in your browser — nothing you type is uploaded or stored.
100% free, no sign-up required. Most tools also offer our free Marketing Plan guide (paid ads, SEO & email) if you’d like it emailed over.
Paid ads & PPC
PPC Budget CalculatorPlan spend, clicks and leads from your CPC and conversion rate.Open tool →Ad Copy Character CounterStay within Google & Meta headline and description limits as you type.Open tool →UTM Campaign URL BuilderBuild clean, consistent tracking links for every campaign.Open tool →
SEO & content
Programmatic SEO ROI CalculatorModel traffic and revenue from a pSEO page programme.Open tool →SERP Snippet PreviewSee how your title and meta description look in Google, with length checks.Open tool →Schema Markup GeneratorGenerate valid JSON-LD structured data in a few clicks.Open tool →Readability & Keyword AnalyzerFlesch reading-ease score, reading time and top keywords for any text.Open tool →
Analytics & growth
Marketing ROI CalculatorWork out return on any marketing spend.Open tool →A/B Test Significance CalculatorCheck whether a test result is statistically significant.Open tool →LTV & CAC Payback CalculatorCompare customer lifetime value against acquisition cost and payback.Open tool →Conversion Funnel CalculatorSee drop-off and conversion rate at each stage of your funnel.Open tool →