notes on growth, search & ai.
Practical, answer-first thinking on programmatic SEO, AI search, paid social, conversion and building software that ships.
- How Much Does a Business Website Cost in 2026? (Per-Country Guide)How Much Does a Business Website Cost in 2026? (Per-Country Guide) Quick answer: In 2026, a professional small-business website (5–15 pages, custom design, mobile-first, compliant) costs roughly £2,500–£10,000 in the … Read more
- How Much Does Programmatic SEO Cost in 2026? (Per-Country Guide)How Much Does Programmatic SEO Cost in 2026? (Per-Country Guide) Quick answer: In 2026, a serious programmatic SEO project in Europe typically costs £2,000–£8,000 per month in the UK, €1,400–€8,500 … Read more
- What Does an AEO/GEO Agency Do? (2026 Buyer’s Guide)Quick answer: An AEO/GEO agency gets your brand cited and recommended by AI answer engines — ChatGPT, Perplexity, Google AI Overviews and Gemini. It runs AI-visibility audits, restructures content into … Read more
- How to Get Cited by ChatGPT and AI Overviews (2026)Quick answer: To get cited by ChatGPT and Google AI Overviews, give each key page a direct ~50-word answer near the top, mark it up with structured data that matches … Read more
- How to Do Keyword Research in 2026 (Including AI-Search Queries)A 2026 keyword research guide for European businesses: the four classic kinds of keyword research, the new AI-prompt layer for ChatGPT, Perplexity and Gemini, and how to research keywords across languages.
- How to Make Your Website Convert: A 2026 CRO Playbook for European BusinessesA practical 2026 guide to conversion rate optimisation (CRO): the real benchmarks, the five levers that move revenue, and the EU consent and accessibility rules that quietly cost you conversions.
- AEO vs SEO in 2026: What Actually Changed (and What to Do About It)AEO vs SEO in 2026: What Actually Changed (and What to Do About It) Quick answer: SEO optimises your pages to rank in a list of results and earn the … Read more
- How to Improve Email Deliverability in 2026 (SPF, DKIM, DMARC & the New Sender Rules)How to Improve Email Deliverability in 2026 (SPF, DKIM, DMARC & the New Sender Rules) Quick answer: To land in the inbox in 2026, authenticate every message with SPF and … Read more
- GDPR-Compliant Email Marketing: The 2026 RulesThe 2026 rules for GDPR-compliant email marketing in Europe: lawful consent, double vs soft opt-in, per-country rules (Germany, France, Spain, Italy, NL, Poland, UK), records, and unsubscribe.
- European SEO: A Multi-Country & Hreflang How-To (2026)How to rank across European markets in 2026: choose ccTLD vs subfolder vs subdomain, implement hreflang correctly, and localise per country without breaking your SERPs.
- 12 Questions to Ask an SEO Agency Before You SignEight questions come from Google itself. Four come from the other side of the table. Ask all twelve before you sign.
- How Much Does an SEO Agency Cost? (2026, Real Numbers)Real 2026 market pricing plus WGXL’s actual retainer bands — €800 to €10,000/month — stated openly, with no hidden fees.