notes on growth, search & ai.
Practical, answer-first thinking on programmatic SEO, AI search, paid social, conversion and building software that ships.
- Cookie Consent & GDPR for Websites: The 2026 Compliance GuideQuick answer: To use cookies legally on a website aimed at the EU or UK, you need prior, informed, freely given, specific consent for every non-essential cookie (analytics, advertising, personalisation). … Read more
- Does Programmatic SEO Work for SaaS? ROI & Case StudiesQuick answer Yes — programmatic SEO works for SaaS, and the ROI can be dramatic, but it’s driven by revenue per page, not page count. Documented cases include a B2B … Read more
- Programmatic SEO for SaaS: Integration & Comparison PagesQuick answer The single highest-ROI programmatic play for most SaaS companies is an integration (and comparison) page cluster — one templated, genuinely useful page for every tool you connect to, … Read more
- Is Programmatic SEO Safe for SaaS in 2026?Quick answer Programmatic SEO is safe for SaaS in 2026 if every page is backed by genuinely unique data and real value — and dangerous if it’s near-identical pages spun … Read more
- Generative Engine Optimization (GEO) Checklist (2026)Quick answer Generative Engine Optimization (GEO) is the practice of structuring your content and authority so that AI answer engines — ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini … Read more
- Is Buying Email Lists Legal in the EU? (2026)Quick answer Buying an email list is not, by itself, a crime in the EU — but using a purchased list to send marketing to EU residents almost always breaks … Read more
- How Much Does a Business Website Cost in 2026? (Per-Country Guide)How Much Does a Business Website Cost in 2026? (Per-Country Guide) Quick answer: In 2026, a professional small-business website (5–15 pages, custom design, mobile-first, compliant) costs roughly £2,500–£10,000 in the … Read more
- How Much Does Programmatic SEO Cost in 2026? (Per-Country Guide)How Much Does Programmatic SEO Cost in 2026? (Per-Country Guide) Quick answer: In 2026, a serious programmatic SEO project in Europe typically costs £2,000–£8,000 per month in the UK, €1,400–€8,500 … Read more
- What Does an AEO/GEO Agency Do? (2026 Buyer’s Guide)Quick answer: An AEO/GEO agency gets your brand cited and recommended by AI answer engines — ChatGPT, Perplexity, Google AI Overviews and Gemini. It runs AI-visibility audits, restructures content into … Read more
- How to Get Cited by ChatGPT and AI Overviews (2026)Quick answer: To get cited by ChatGPT and Google AI Overviews, give each key page a direct ~50-word answer near the top, mark it up with structured data that matches … Read more
- How to Do Keyword Research in 2026 (Including AI-Search Queries)A 2026 keyword research guide for European businesses: the four classic kinds of keyword research, the new AI-prompt layer for ChatGPT, Perplexity and Gemini, and how to research keywords across languages.
- How to Make Your Website Convert: A 2026 CRO Playbook for European BusinessesA practical 2026 guide to conversion rate optimisation (CRO): the real benchmarks, the five levers that move revenue, and the EU consent and accessibility rules that quietly cost you conversions.