Free tool

LTV & CAC calculator

Work out what a customer is really worth, your LTV:CAC ratio, and how long it takes to earn back acquisition cost. The numbers that decide if growth is sustainable.

Average monthly revenue per customer (€)

Gross margin (%)

Average customer lifespan (months)

Customer acquisition cost — CAC (€)

Result

Customer lifetime value (LTV)—

LTV : CAC ratio—

CAC payback—

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