Quick answer Buying an email list is not, by itself, a crime in the EU — but using a purchased list to send marketing to EU residents almost always breaks the law. The GDPR requires a lawful basis for processing personal data, and marketing consent must be freely given, specific, informed and unambiguous. Consent collected … Read more
How to Improve Email Deliverability in 2026 (SPF, DKIM, DMARC & the New Sender Rules) Quick answer: To land in the inbox in 2026, authenticate every message with SPF and DKIM, publish a DMARC record (start at p=none, move to p=reject), and make sure at least one of SPF or DKIM aligns with your visible … Read more
The 2026 rules for GDPR-compliant email marketing in Europe: lawful consent, double vs soft opt-in, per-country rules (Germany, France, Spain, Italy, NL, Poland, UK), records, and unsubscribe.
What email marketing really costs in the UK in 2026 – agency retainers, freelancer rates, platform fees and when hiring help pays off.
